Find practical support options for women affected by gambling, including services, resources, and pathways to confidential help

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Hear how gambling experiences differ across age groups and levels of gambling involvement among women

Explore why gambling harm is influenced by broader social, environmental, and industry factors beyond personal choice

Hear how young women describe their motivations for gambling and perceptions of potential harm

Hear about women's perspectives on advertising, sponsorships, influencers, and other strategies used by gambling companies

Hear about women's views on the types of prevention, support, and services that make a difference

Hear how the gambling of partners, family members, and friends can impact women's lives and wellbeing

Hear how gambling becomes part of daily routines, social activities, and familiar community environments

Hear about women's perspectives on the actions needed to reduce gambling harm and drive meaningful change.

Hear how women recognise, interpret, and respond to gambling risks in everyday situations

Hear how young women describe early gambling experiences and the factors that make gambling feel normal

Explore how women's gambling behaviours vary across life stages, social contexts, and gambling products, and why a gendered approach is essential for preventing harm.

Explore evidence-informed strategies for preventing gambling harm through gender-responsive approaches, stronger regulation, stigma reduction, and structural change.

Explore how the gambling of partners, family members, friends, and others can affect women's financial security, relationships, and emotional wellbeing.

Learn how loneliness, life transitions, gambling environments, and machine design interact to shape gambling harm among older women.

This research challenges the idea that gambling harm is simply about individual choice, showing how social, emotional, and environmental factors influence older women's gambling.

Explore the diverse reasons young women gamble, from social connection and entertainment to financial hopes and emotional escape, and how these shape experiences of harm.

Learn how family traditions, social networks, gambling environments, and marketing contribute to gambling becoming a normal part of young women's lives.

This research shows how gambling is embedded in everyday environments and routines, making participation feel easy, familiar, and normal over time.

Discover how social norms, technology, marketing, and everyday exposure are making gambling increasingly accepted and difficult to avoid for women.

Learn how gambling companies use advertising, influencers, branding, and public relations strategies to make gambling appear appealing, normal, and low risk for women.

Gambling us woven into the places and activities that are apart of women's everyday lives. It is easy to access, widely available, and often encountered while doing other things.

Gambling becomes normal when it is accepted, celebrated and rarely questioned. Over time, this shapes attitudes and makes it easier to participate.

A series of short, accessible summaries that translate research into clear insights about how gambling is experiences, understood, and shaped in women's everyday lives.

Harm looks different for every woman. It can affect finances, relationships, emotional wellbeing and opportunities.

Reducing gambling harm requires action beyond individual choices. We need change at the personal, community and system levels.

Support is available for women who are worried about their gambling or the gambling of someone close to them. You deserve safe, non-judgmental help that respects your choices and your privacy.