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How gambling is promoted to women

About the resource

The marketing strategies shaping women's gambling

Learn how gambling companies use advertising, influencers, branding, and public relations strategies to make gambling appear appealing, normal, and low risk for women.

This research was conducted virtually across Ngunnawl Country (the Australian Capital Territory)(ACT) and Wurundjeri Country (Melbourne, Victoria). We acknowledge and pay our respect to their elders past and present.

 

Thank you to  the ACT Gambling and Racing Commission for funding this research to prioritise responses to the normalisation of gambling for women.

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