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How gambling companies market to women

About the resource

Learn about the following article: “They Make It Seem Harmless”: A Qualitative Investigation into Women’s Perceptions about Novel Gambling Promotions and Public Relations Strategies

Hear about women's perspectives on advertising, sponsorships, influencers, and other strategies used by gambling companies

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This research was conducted virtually across Ngunnawl Country (the Australian Capital Territory)(ACT) and Wurundjeri Country (Melbourne, Victoria). We acknowledge and pay our respect to their elders past and present.

 

Thank you to  the ACT Gambling and Racing Commission for funding this research to prioritise responses to the normalisation of gambling for women.

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